Video games: Dante's Inferno unties epic advertizing hunt in Internet

Undoubtedly, when of teams of marketing it talks each other, the managers of convincing us on Dante's Inferno have insured themselves of qualifying for a cozy corner in the eternal fires or, at least, finally they have proposed something interesting.

dantesinferno e3 3 Dante's Inferno it unties epic advertizing hunt in Internet

In the past, the advertizing campaign involved the property development companies offering like “objects of lechery”, the checks mailing for $ 200 to the games critics, and a group of “picketers Cristianos” the E3 showing his displeasure with the game opposite to - that EA hired, for assumption-. Now, nevertheless, the things have happened to take a more creative greatly less controversial, and enough tonality, putting thousands of fanatics in a frantic search of eggs of Easter to be done by a juicy bond.

Kotaku was alerted with regard to the code source of Digg.com, that was showing an image secret ASCII on the principal page of the portal together with a code. For mere curiosity, the writers of Kotaku decided then to check their own code source (again, on the principal page of the place) and, oh surprise, they met on another image and code - identical to the presented ones in Gamespot.com and of the what ones the team of writing did not have the minor idea-. Rest of Internet continued so, and similar images and his passwords appeared in places like IGN, Daily Motion, Games Radar, and WWE.

What was the intention of all this? Very well, as soon as six passwords were gathered, it is enough to direct towards this another promotional place to enable the discharge of a juicy bundle of bonds, with music, wallpapers, posters, a PDF with conceptual art, and other bonds of the game. Undoubtedly, a splendid way of spending brooch to this one more than peculiar advertizing campaign of Electronic Arts, who has set to speak to the whole Internet on the ambitious of Dante's Inferno.

And if, for these coincidences, they did not have the sufficient time as to check the code source of so many places, here the keys are to meet on the sinful treasure: